As a Public Outreach Advisor with the Department of National Defence, you will develop and implement strategic communication initiatives that build understanding and support for DND's mission, programs, and initiatives. You will serve as a relationship manager, working to strengthen connections between the Department and Canadian communities, stakeholders, and the public. Your work will directly contribute to enhancing Canada's defence and security communications at the national and community levels.
In this role, you will develop outreach strategies, manage stakeholder relationships, create communication materials, coordinate events, and measure the effectiveness of public engagement initiatives. You may work with diverse audiences including community leaders, media, industry partners, educational institutions, and the general public. Your responsibilities will include planning and executing campaigns, gathering stakeholder feedback, and ensuring DND's messaging is clear, accurate, and resonates with target audiences.
You will work in a collaborative environment within DND's communications teams, alongside colleagues in related disciplines such as public relations, marketing, and strategic communications. Depending on your posting, you may work in National Defence Headquarters in Ottawa, at a regional office, or at a Canadian Armed Forces base. This is a dynamic career that values creativity, strong interpersonal skills, and a commitment to supporting Canada's defence and security objectives.
Key Responsibilities
Perform public outreach duties within the relationship management function, Prepare reports and documentation as required, Collaborate with team members and stakeholders, Maintain records and ensure compliance with relevant policies
Post-secondary education or equivalent experience relevant to the position
Training
To be competitive for this role, you should have a diploma or degree in communications, public relations, marketing, business, or a related field. Many successful candidates hold a bachelor's degree in Communications, Journalism, Marketing, or Public Administration. Strong writing skills, project management capabilities, and proficiency with digital communication tools are essential.
Professional certifications can strengthen your application, such as credentials from the Canadian Public Relations Society (CPRS) or the Marketing Institute of Canada (MIC). Once hired, you may access professional development opportunities through the Public Service Learning Portal, DND-specific training programs, and support for relevant certifications. The Department encourages continuous learning in areas such as digital communications, stakeholder engagement strategies, data analytics for communications, and government policy frameworks.
Entry Plans
You can enter this career through several pathways within the federal Public Service. Most positions are advertised through the Government of Canada Jobs website (jobs.gc.ca), where you can apply to Public Outreach Advisor positions at various levels (typically GL-02 to GL-03 for entry to mid-level roles). Competitions are merit-based and may include written assessments, interviews, and evaluation of your portfolio.
If you are a recent graduate, you may be eligible for the Federal Student Work Experience Program (FSWEP) or the Canadian Armed Forces Post-Secondary Recruiting Centre's entry programs, which can lead to permanent positions. Current federal public servants can apply through internal competitions or lateral moves from related communications roles. Veterans and members of the Canadian Armed Forces may have access to priority consideration in some competitions. We recommend building experience in public relations, marketing, event coordination, or community engagement roles before applying, as these strengthen your candidacy.
Part-Time Options
Part-time and flexible work arrangements are available in this position, though availability may vary depending on operational requirements and the specific posting. Many DND communications roles support hybrid work models, allowing you to work both remotely and from the office. Remote work options have expanded across the Department, making it possible to perform many outreach coordination and relationship management tasks from home.
Flexible scheduling and telework are negotiated with your manager and may depend on your team's operational needs and the nature of your assignments. Some outreach activities—such as community events, stakeholder meetings, and in-person engagement—may require on-site presence. When applying for positions, inquire about flexibility options with the hiring manager, as arrangements can often be customized to balance operational needs with employee well-being. The Department is committed to supporting work-life balance and accessibility for its civilian workforce.
Related Careers
No related military careers on file for this position.
