As a Marketing Assistant with the Department of National Defence, you will support the development and delivery of marketing campaigns and communications initiatives that promote DND programs, services, and public awareness. You will work collaboratively with marketing professionals, communications teams, and stakeholders to research target audiences, develop marketing materials, and coordinate promotional activities. This role is essential in helping DND communicate effectively with the Canadian public and key audiences about defence and security initiatives.
Your day-to-day responsibilities will include assisting with market research and analysis, supporting the creation of marketing content across multiple platforms, coordinating marketing events and promotional activities, maintaining marketing databases and tracking campaign performance, and liaising with internal teams and external partners. You will work in a dynamic, team-oriented environment where attention to detail, creativity, and strong organizational skills are valued.
Marketing Assistants in the federal Public Service work primarily in office settings, though remote or hybrid arrangements may be available depending on operational needs and management approval. You will interact regularly with colleagues from various departments, external agencies, and the public, requiring strong communication and interpersonal abilities.
Key Responsibilities
Develop and deliver advertising and marketing products and services, Draft content for various channels and audiences, Coordinate with stakeholders on messaging and approvals, Monitor and evaluate communications effectiveness
Required Skills
Writing and editing, Strategic thinking, Media relations, Digital content creation, Stakeholder engagement, Technical proficiency, Attention to detail, Collaboration, Continuous learning
Typical Education
Post-secondary education or equivalent experience relevant to the position
Training
To succeed as a Marketing Assistant, you should have a high school diploma or equivalent; post-secondary education in marketing, communications, business, or a related field is strongly preferred. Many successful candidates complete a college diploma or university degree in these disciplines. You may also benefit from professional certifications such as the Digital Marketing Institute (DMI) certification, Google Analytics certification, or HubSpot Academy courses. In this role, you will have access to Government of Canada professional development programs, including online learning through the Public Service Learning Portal, workshops in communications and digital marketing, and mentorship opportunities with experienced marketing professionals. DND also supports employees pursuing relevant industry certifications and recognizes the importance of staying current with marketing trends and technologies.
Entry Plans
There are several pathways to join DND as a Marketing Assistant. The primary route is through public competitions advertised on the Government of Canada's job board (jobs.gc.ca), where you can apply directly to Marketing Assistant positions within DND. The Public Service may also use lateral recruitment pools to identify qualified candidates from other federal departments. If you are a recent graduate, watch for DND's participation in federal student recruitment programs such as the Federal Student Work Experience Program (FSWEP) or the Post-Secondary Recruitment Campaign (PSRC), which offer excellent entry opportunities. Veterans and members of the Canadian Armed Forces may benefit from priority consideration or targeted recruitment initiatives. Once hired, you will typically begin at the entry level of the position and may advance as you gain experience and demonstrate competency in marketing and communications functions.
Part-Time Options
Part-time employment opportunities for Marketing Assistants are available within DND and may be offered depending on operational requirements and business needs. Many positions support flexible work arrangements, including hybrid schedules that combine office and remote work days. Remote work options have become more common, particularly for tasks such as research, content development, and administrative support. Eligibility for flexible or part-time arrangements is determined by your manager and organizational needs. The Public Service is committed to supporting work-life balance, and DND HR can discuss available options during the hiring process or once employed. If you require accommodations or have specific scheduling needs, we encourage you to discuss these with your hiring manager or HR advisor.
Related Careers
No related military careers on file for this position.
