As a Director General in Multimedia, you lead a team of creative and technical professionals responsible for developing, producing, and delivering multimedia content across Department of National Defence (DND) communications channels. You provide strategic direction for multimedia initiatives that support defence communications objectives, ensuring content is accessible, engaging, and aligned with government messaging priorities. Your role involves overseeing the planning, production, and distribution of audio-visual materials, digital content, and multimedia solutions for internal and external audiences. You work at the executive level, reporting to senior leadership and collaborating with other government departments, military units, and external partners to advance DND's communications mandate. Your responsibilities include managing budgets, leading teams, setting performance standards, and ensuring multimedia products meet the highest quality and accessibility standards. You operate in a dynamic environment where digital technologies and communication platforms are constantly evolving, requiring you to stay current with industry trends and emerging tools.
Key Responsibilities
Develop and deliver multimedia products and services, Draft content for various channels and audiences, Coordinate with stakeholders on messaging and approvals, Monitor and evaluate communications effectiveness
Required Skills
Writing and editing, Strategic thinking, Media relations, Digital content creation, Stakeholder engagement, Relevant technical skills, Communication, Teamwork, Problem-solving
Typical Education
Education and experience commensurate with the role requirements
Training
To succeed as a Director General in Multimedia, you typically need a bachelor's degree in multimedia, communications, journalism, graphic design, or a related field. Advanced qualifications such as a master's degree in communications, business administration, or a specialized multimedia discipline are valued. You should have professional certifications relevant to digital media, project management (such as PMP or PRINCE2), or accessibility standards (WCAG). Ongoing professional development is essential and includes training in government communications policy, Treasury Board directives, federal accessibility requirements, emerging multimedia technologies, and executive leadership. DND supports participation in professional associations such as the Canadian Public Relations Society or International Association of Business Communicators. You will also complete mandatory government training on security, privacy, official languages, and Treasury Board policies.
Entry Plans
Entry to the Director General level typically requires progressing through the Public Service. Most candidates begin in junior or intermediate multimedia or communications roles through competitions or student recruitment programs such as the Federal Student Work Experience Program (FSWEP) or Post-Secondary Recruitment (PSR). Advancement generally occurs through competitive promotions within DND or lateral moves from other government departments as positions become available. Some candidates enter at the manager level through external recruitment and advance to Director General through demonstrated leadership and performance. Public Service Commission (PSC) competitions are the primary mechanism for appointment to this executive level. Eligibility usually requires several years of progressive management experience, proven leadership in multimedia or communications, and bilingual proficiency (English and French) at the Executive (EX) level or equivalent. You may also move into this role from senior positions in other federal departments or from the private sector, subject to competitive selection processes.
Part-Time Options
Part-time arrangements for Director General positions are uncommon due to the executive nature of the role and the requirement for continuous strategic leadership and decision-making. However, flexible work arrangements may be negotiated on a case-by-case basis depending on operational needs and departmental policy. Remote work options have expanded within the federal Public Service, and Director Generals in Multimedia may have the flexibility to work from alternative locations, including home-based arrangements, provided they maintain availability for meetings, briefings, and executive functions. Specific arrangements are determined through discussion with your Deputy Minister or equivalent senior manager and must align with DND operational requirements and Treasury Board directives on alternative work arrangements. Any part-time or flexible arrangement would require formal approval and would be reviewed periodically to ensure alignment with departmental priorities.
Related Careers
No related military careers on file for this position.
